Stories make Connections & Build Interest with your Audience.
Rob Harmon will Tell a Story in this TED presentation. Rob’s story involves him, but it’s not about him. If you’re not using Stories yet or you’re not sure how to incorporate them, then read on. Stories can win over the Hearts and Minds and interest of your Audience. More importantly, your Story or Stories will generate audience attention. It’s what Speakers label a “Hook”. Furthermore, keep in mind that your original, Personal Stories will be the most interesting to your Audience. And the reason for that is…
You should share a story, around a personal experience, with your Audience. Do that and you’re telling them something about You. Something personal they’ve most likely haven’t heard before. So do that and You’re essentially reducing some of the distance between you and them. You’re making a connection. And that connection can be the foundation of building Trust. And Trust can generate good will and Support for both You and your reason for being there. In this instance…
Rob Harmon succeeds in effectively building Engagement with, and Support from a TED Audience. Stories, skillfully related and appropriate for the event, can be a valuable Performance of Speaking tool. It’s important to note here, that when I say “Personal”, I’m not saying “Private”. There is a not too subtle “line” you don’t want to cross regarding the content of your Story. Keep in mind: Private can be uncomfortable, while Personal can be Conversational. You will improve your results when you effectively and frequently use the skill to Tell a Story.
Above all You make friends with an Audience then you’re in a position to influence that Audience. Above all, when You reach out, you will gain their support. Make a connection that will generate future invitations to return. And remember this, a Good Performance will be remembered. And that can do wonders for future recommendations generated by audience members.
When Designing Your Presentation, Ask Yourself:
Does this Story Help me Connect with this Audience?
If Yes, use it. If No, don’t. But find another that does.