Stories make Connections & Build Interest with your Audience.
Rob Harmon will Tell a Story in this TED presentation. Rob’s story involves him, but it’s not about him. If you’re not using Stories yet or you’re not sure how to incorporate them into your Events, then read on.
Tell a Story and you can win over the Hearts, Minds and interest of your Audience. More importantly, the Story or Stories you share will generate audience attention. It’s what some Speakers call a “Hook”. Keep in mind that your original, Personal Stories will be the most interesting to your Audience. And that’s why…
You should share a personal experience, with your Audience. Do that and you’re telling them something about You. Something personal they’ve most likely haven’t heard before. Do that and You’re essentially reducing some of the distance between you and them. You’re making a “Connection.” And that Connection can be the foundation of building Trust. And we all know that Trust can generate good will and generate Support for both You and your reason for being there. Know, in this instance…
Rob Harmon succeeds in effectively building Engagement with, and Support from a TED Audience. Stories, skillfully related & appropriate for the event, can be a valuable Performance of Speaking tool. It’s important to note here, that when I say “Personal”, I’m not saying “Private”. There is a “line” you don’t want to cross regarding the content of your Story. Keep in mind: Private can be uncomfortable, while Personal can be Conversational. You will improve your results when you effectively and frequently use your skill to Tell a Story.
Above all, You’ll make friends with your Audience and then you’re in a position to influence them. Above all, when You reach out, you can gain their support. You can make a connection that will generate future return invitations. And keep in mind, a “Connected” Performance will be remembered. And that can do wonders for You and future recommendations generated by your Audience.
When Designing Your Presentation, Ask Yourself:
Does this Story Help me Connect with this Audience?
If Yes, use it. If No, don’t. But find another that does.